At Functional Self, we are truly passionate about sustainability. We believe that human health is intrinsically linked with the health of the planet, and we are committed to protecting and giving back to our environment.

In 2020 we launched our sustainability model so that we can play a more active role in reducing waste, keeping the sea and the air clean and keeping our earth healthy. We have considered every aspect of our business - from our stable of brands and products, to our logistics processes, to the way our products are being produced, and how we package and ship them to your door. We are always looking for ways to improve our environmental footprint and we want to share our goals with you, as well as our journey so far in creating a fully sustainable Functional Self.


We have four key goals around sustainability.

  1. Improving how we ship your orders towards 100% sustainable packaging
  2. Working with our brands to improve the way products are packaged, moving away from plastics towards sustainable options including biodegradable packaging, aluminium tins and glass bottles
  3. Partnering with environmental charities focusing on land and sea
  4. Becoming a fully carbon neutral business by introducing more locally sourced products and offsetting where necessary and overhauling our logistic processes including consolidation of shipments to limit transport emission.








In 2020, we transitioned to Woolcool thermal packaging for the shipping of all temperature sensitive products. This eco-friendly insulated packaging is made from 100% felted sheep’s wool and provides a stable temperature during the shipping period. The wool liner is recyclable, compostable and biodegradable. Using sustainable packaging is one of the many small things we can do for our environment and we are proud to be working with Woolcool.

We also use paper tape for the necessary wrapping to ensure that we are moving towards 100% sustainable packaging for shipping your orders.



We are working with our brands to improve product materials and sourcing. For new brands in our range, we are pursuing 100% plastic-free containers. We are also talking to our existing brands to see what changes they will be making to their current packing materials. It is important to us that the brands we are working with are actively looking for ways to become more sustainable.



We donate a percentage of our profits to OneTreePlanted. We love being partnered with such a fantastic charity who create a healthier climate, protect biodiversity and help reforestation efforts around the world. Every time you order with us this helps us to plant more trees. Find out more here.

Becoming carbon neutral

By 2025 our goal is to be a carbon neutral business, reducing our carbon footprint and offsetting carbon emissions.

Here are a few ways we can achieve this:

  1. Plant more trees - partnering with OneTreePlanted allows us to give back to the environment and start our journey towards being carbon neutral.
  2. Reduce carbon pollution - our team works remotely and use video calling rather than in person meetings which drastically reduces our business travel. We are also sourcing local products to reduce airfreight across our business.
  3. Challenge our carbon footprint - we are looking into organisations to help with our carbon footprint. Offset Earth is one organisation who plants trees and funds carbon reduction projects around the world. This will help with carbon offsetting and enables us to contribute to projects that remove more greenhouse gasses that our own carbon footprint puts in.

We believe that every small step to becoming a more sustainable business, will make a difference.


At Functional Self, we want to do our part in building a more sustainable world. Introducing a greater range of sustainable products, and delivering these to you in earth friendly packaging is just the beginning of our sustainability transformation. Here are the latest metrics demonstrating our journey so far across all of our health brands, products and packaging.

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